Marketing Research & Audience Discovery

Think: Customer Insights 

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• CSAT Drivers & Experience Research – Isolate pricing sensitivity, product usage patterns, and satisfaction dimensions.
   

• JTBD Interviews / Use Case Mapping – Direct customer interviews using advanced, next-generation methodologies. We’ve conducted over 250+ hours of this method for global brands, driving meaningful customer segmentation and actionable product insights.
   

• Price Surveys – Identify optimal pricing models, thresholds, and perceived value across different customer segments. This includes Van Westendorp price sensitivity analysis, Gabor-Granger willingness-to-pay testing, and simulated market scenarios to inform both product positioning and revenue strategy.
   

• Focus Grouping – Conduct in-person or virtual focus groups nationwide to capture feedback from highly targeted markets. We design sessions to explore customer perceptions, motivations, and unmet needs — with moderation techniques that uncover both stated preferences and subconscious decision drivers.
   

• Purchase Funnel Diagnostics – Analyze competitive set, brand awareness, conversion motivators, barriers, and messaging resonance to pinpoint friction points in the buying journey.
   

• Advanced CX Surveys (Internal + External) – Combine employee and customer feedback to uncover operational or service gaps harming CX, then translate findings into tactical improvements.
   

• Data Append & Persona Modeling – Enrich CRM data with demographic, psychographic, and behavioral traits via Experian, Acxiom, and other data partners to create actionable customer personas.

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