Growth Management
Managing customer growth in a highly competitive environment is a tricky affair. Auriv.io can help you unlock the value equation in a way that combines brand and product differentiation with effective, measurable customer loyalty and revenue management solutions.
Our growth solution combines a Jobs to be Done methodology with our Loyalty - LTV Matrix to help you implement executable growth strategies.
How We Do It
Our growth management solution has three interacting components:
Predictive Customer Lifetime Value Modeling: create a model to predict future customer revenue on a 12 month, 3 year, and 5 year time horizon then segment your customer base into low, medium, and high revenue potential.
Psychological Customer Loyalty Measurement: we utilize Carol Rusbult's Relationship Investment Theory which has been shown to be highly predictive of relationship longevity across multiple domains from marriage relationships to business partnerships and long-term customer retention. This model combines satisfaction (relationship cost-benefit) with relationship stickiness and availability of competitive alternatives to place customers in different loyalty categories. We overlay this information onto your customer database using your customer behavioral and purchase data to categorize your entire customer base into different loyalty segments.
Jobs-to-be-Done: this helps you align product, sales, service, and marketing with what customers really want. When combined with the customer Loyalty - LTV Matrix, you have a powerful tool that identifies levers that can be utilized to move customers up the loyalty - value chain.