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We utilize customer LTV to segment your highest value customers and then use external data appends combined with machine learning and AI to find the demographic indicators that identify other high LTV prospects.  We combine this with survey research to identify the key purchase motivators for your product or service.  Finally, we deploy a customized multi-channel ad campaign to drive traffic to your sales and marketing funnels.

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• High-Value Customer Look-a-Like Modeling and Segmentation: we utilize thousands of data elements sourced from leading data providers to build highly accurate models to identify prospects who share the same characteristics as your most high value customers.  These prospects can further be segmented into homogeneous demographic groupings.  Besides identifying individual prospects, this information is used to develop demographic targeting profiles that can be used to refined advertising messaging.

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• Identifying Purchase Motivators: we rely on existing research as well as custom surveys to identify the key purchase decision motivators among high value customers.  This can include both existing customers as well as potential prospects identified as part of the modeling process.  This information will help shape the messaging strategy.

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• Advertising: we'll work with you to produce high-quality marketing content tailored to your custom audiences.  Marketing creative will then be deployed using precise geo-spatial, household, and device level targeting across digital, television (OTT/CTV), social media, and direct mail.  

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• A/B Testing: we'll not just deploy and hope for the best.  We can test multiple variations using champion-challenger strategies that hone in on your best performing creatives in order to maximize conversions and reduce overall customer acquisition costs (CAC).  

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