Real data. Real people. Real research.
Powered by a one-of-a-kind University partnership
Most market research today is being quietly poisoned by AI - synthetic respondents, bot-filled panels, and AI-assisted survey fraud. Our partnership is solving this high impact problem. Our partner's research practice is built on the opposite principle: verified, opt-in panels of real people, designed and operated with 60+ years of academic rigor.
Recent reporting on this problem:
"This Is What Will Ruin Public Opinion Polling for Good" — The New York Times, April 2026
"Fake survey answers from AI could quietly sway election predictions" — Phys.org / Dartmouth research, November 2025
"How AI-Generated Survey Responses Corrupt US Market Research Data" — Insights Opinion, April 2026
"AI polls are fake polls" — Silver Bulletin (Nate Silver), April 2026
THE PARTNERSHIP
60+ years of research excellence. One exclusive commercial partner.
Aurivio is the commercial research and data stack partner of a top university giving you access to world-class capabilities built on a 60-year foundation of recognized excellence.
Most market research is getting poisoned. Quietly.
VERIFIED PANELS IN THE AGE OF AI
AI changed the economics of survey fraud. Synthetic respondents are cheap to deploy. Bots can pass attention checks. Real participants are using AI to write plausible open-ends. The data still looks tidy — the trend lines look smooth — but the people behind the responses may not exist. This isn't theoretical. The numbers are already in.
~30% of online surveys are fraudulent — a mix of bots, AI agents, and humans gaming the system.
Source: Rep Data, Research on Research
99.8% of industry-standard fraud safeguards were bypassed by a single synthetic respondent in a recent academic study.
Source: PNAS, 2025
01
Verified
Identity-verified using a multi-stage process. Each opt-in is a voluntary participant. The level of consent-based tracking and insights is unparalleled. Every respondent is a real person who agreed to be there.
02
Targeted Segments
Targeted recruitment by demographic, geography, behavior, or category — built for your research, not pulled from a generic pool. Our panelists give us deep insights which allows us to build needs-based and industry-specific verticals.
03
Longitudinal
Every participant can be re-engaged. Run a study now and follow the same people three, six months or even years later. Throughout the entire process our systems learn and stack insights on our participants.
04
Documented
Methodology, sample composition, and data lineage are documented to academic standards. Defensible to your C-Suite and your board.
Success by the numbers
60+
Years of research history
45
Person research team
1
Rare partnership with Aurivio
